I'm Francesco Fullone: business designer, strategic and sustainability consultant, mentor, and investor in technology companies with social and environmental impact.

I work with entrepreneurs and managers on concrete business problems: blocked strategies, processes that seem to work but hide costs nobody wants to see, and decisions that have been postponed for months. My approach combines strategy, facilitation, and measurement — with a preference for practical frameworks and a declared allergy to slides full of numbers that nobody actually reads.

I help organizations of all sizes define their value propositions, validate them, and improve their organizational structures to achieve their goals. I use business design, OKR, design thinking, and sustainability as analytical tools — not as ends in themselves. When a framework isn't useful, I say so. When removing complexity is the answer rather than adding it, that's what I do.

I'm the founder of Daruma Consulting, my strategic advisory firm. I've co-founded several companies, including Apropos (events and workshops for communities and businesses), Digitiamo (NLP and AI products), Carma Consulting (food tech innovation), and Aura (LED and IoT for agriculture). Previously, I spent over a decade contributing to the growth of Ideato, one of Italy's most prominent software development agencies.

Since 2002, I've been president of GrUSP, a non-profit association that promotes best practices in web development in Italy and organizes international technical conferences. I'm a speaker and organizer at international technology and innovation events — my full talk profile is on Sessionize.

I teach at Bologna Business School, H-Farm Business School, and Talent Garden Innovation School, covering business design, OKR, and strategic management. As a Green Software Practitioner at the Green Software Foundation, I bring a sustainability lens to organizations looking to reduce the environmental impact of their IT systems. As a mentor for the Founder Institute and other accelerator programs, I support early-stage founders with the same direct, pragmatic approach I apply to corporate clients.

I write on fullo.net — about frameworks tested in real workshops, LLM prompt optimization, and whatever else refuses to stay quiet. I publish a weekly newsletter on sustainable technology at Sustainable IT and on Substack. I also maintain some presence on GitHub, where I publish tools and experiments related to my work.

The Right Way is my book series for those who want to use the main management tools without being used by them. Each volume tackles a topic — KPI, OKR, Sustainable IT, Theory of Change, Business Innovation, Business Design — with the same approach: no hype, no theory for its own sake, only what actually works in daily practice.

The series is published on Leanpub: leanpub.com/u/fullo

Connect on LinkedIn · Consulting and advisory: darumahq.it